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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>America's Wilderness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Leigh Lockhart sits at Main Squeeze’s bar, where employees make the restaurant’s juices and smoothies. Over time, Lockhart said her juice menu has expanded as employees have experimented with different ingredients. Photo: Ethan Brown/Missouri Business Alert</image:caption>
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      <image:caption>Jeffrey Ford sits in his University of Missouri dorm room, holding a photo album from his service time in the Middle East. Ford, 55, is part of a growing trend over the last decade: nontraditional students attending college. Photo: Ethan Brown/The Maneater</image:caption>
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      <image:title>Home - Capturing and crafting digital content from Minneapolis, MN.</image:title>
      <image:caption>Howdy! I’m Ethan, a digital content creator specializing in social media and photography. I’ve fashioned social media packages, photos, and longer articles for nonprofits, small businesses, and newsrooms. No matter what I do or where I go, good stories follow. I currently work as a Social Media Manager for Macalester College, a leading liberal arts college in the Twin Cities area. I oversee the college’s social media platforms, manage a team of student content creators, and act as an on-campus resource for all things social media. Looking to collaborate? Click the button below.</image:caption>
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      <image:caption>When the Paycheck Protection Program expired, millions of Americans were thrown into financial uncertainty. I wanted to convey the contrast between America’s anti-poverty efforts and the rest of the developed world’s. After a half-day of pulling together stats and checking our facts, we had a digestible way to show it. The graphic performed well above our Instagram benchmarks, becoming one of our most-liked posts in months. The Twitter companion to this post was even bigger: More than 50,000 likes and 6,000,000 impressions. Read the tweet.</image:caption>
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      <image:caption>I was so proud of this carousel. The colors were eye-catching, the information was timely, and text-heavy graphics were en vogue throughout the 2020 election. The Instagram algorithm was less proud of my efforts. This post started below our benchmarks and stayed there. I thought I had done everything right — then I checked the time. Lesson learned: Don’t expect much from a Friday afternoon.</image:caption>
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      <image:caption>The sun rises over the Maligne Lake boathouse. (Jasper National Park, June 2019)</image:caption>
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      <image:caption>The Big Dipper hovers over an island at night on North McDougal Lake. (Superior National Forest, 2022)</image:caption>
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      <image:caption>The sun sets behind an island on North McDougal Lake on a cloudy evening. (Superior National Forest, 2022)</image:caption>
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      <image:caption>A plane passes a cluster of thunderheads illuminated by the sunset. (Minneapolis, 2022)</image:caption>
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